Adam
Founder, Edmonton
I have spent more than a decade building websites that rank and convert. It started with custom commerce and niche publishing, where SEO was the entire growth engine.
That led to BitcoinATMmap, one of the largest Bitcoin ATM sites in the world (250,000 monthly page views and over $20,000 a month in ad revenue, since sold), and then to the largest consent-law resource in the world: a 100,000-views-a-month site that earned citations from The New York Times and The Washington Post in a fiercely competitive legal niche.
In recent years I have gone deeper into backend systems, lead integration, and APIs, while keeping that SEO foundation. I built Sweetly.ca, one of the first Edmonton real estate sites to show sold data and algorithmic home values, then Sellsio, a cash-offer platform with complex auth. Today I work with müve, Edmonton's largest real estate team, on hômm, their cash-offer program.
AI is a force multiplier on senior judgment, not a substitute for it.
AI lets me ship faster than ever. But every build sits on years of real web development and SEO. I know why things rank and convert, not just that they do. No vibe-coding.
And I can't leave a working system alone. Optimization is the job.
What that means for you
One partner instead of five. I build the site and the backend, get you found in Google and AI answers, run the ads, track every conversion, and keep improving whatever is underperforming.
Based in Edmonton, AB. Reach me at adam@firstandfound.com.
