Insights
Field notes
Practical writing on technical SEO, migrations, performance, and getting found in search and AI. No fluff, just what actually works.
Outgrowing WordPress: when to move, and what to move to
A plain framework for deciding whether to stay on WordPress, switch to another builder like Webflow or Wix, or move to a custom modern build, based on what your business actually needs.
Read it →Why your WordPress site is slow (and how to actually fix it)
The real reasons WordPress sites get slow, the fixes that actually move the needle on Core Web Vitals, and the point where speed plugins stop helping and a rebuild is the answer.
Read it →The SEO migration checklist: how to move a website without losing rankings
A step-by-step SEO migration checklist for replatforming a website without losing Google rankings: map every URL, plan 301 redirects, preserve metadata and structured data, then verify and monitor.
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