Selected work

A short CV of greatest hits

Two decades of building and ranking, from a niche shop to the platform behind the city's biggest real estate team.
  1. 2014

    BitcoinATMmap

    Sold

    One of the world's largest Bitcoin ATM sites

    A programmatic, locally-optimized directory driven by SEO to 250K page views a month and over $20,000 a month in ad revenue. Since sold, but proof that SEO builds real, monetizable assets.

  2. 2020

    Consent-law authority

    The largest consent-law site in the world

    A move into legal SEO that topped a fiercely competitive, authoritative niche. It reached 100,000 views a month and earned citations from The New York Times and The Washington Post.

  3. 2021

    Sweetly.ca

    An Edmonton real estate first

    One of the first sites in the city to display sold data and an algorithmic estimate of a home's value, built on a strong SEO framework.

  4. 2025

    Sellsio

    Cash offers, productized

    A cash-offer platform with a complex auth system, so real estate teams could show a data-driven offer on their own site using real home data.

  5. 2026

    müve & hômm

    Edmonton's largest real estate team

    Building with müve on hômm, their cash-offer, iBuyer-style program, including the data and systems behind it.

Also in the toolkit: Google Ads, social media ads, media buying, direct mail and postcards, plus a steady stream of side projects across other industries.

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