What I do
The all-in-one stack
Build
Be firstCustom Web Development
Fast, SEO-first sites and apps on Next.js.
A modern, server-rendered foundation that is quick, accessible, and easy to extend. The kind of build that scores well on Core Web Vitals from day one.
Backend Systems & APIs
The engine behind the interface.
Auth, dashboards, and integrations with third-party data and APIs (MLS data, home valuations, CRM and payment systems), plus custom tools.
Lead-Generation Systems
Turn visits into conversations.
Capture forms wired straight into your CRM and email, with the tracking to show which sources actually produce leads.
Get Found
Search & AITechnical SEO & Content
Rank for what matters.
Architecture, technical fixes, and content strategy grounded in what actually moves rankings. The same work that built a 100K-views-a-month site in a brutal niche.
Generative Engine Optimization
Get cited by AI, not just Google.
Structure and authority so ChatGPT, Google AI Overviews, and Perplexity surface and quote your site. The next frontier of being found.
Ads & Media
Reach people where they already are.
Google Ads, social media ads, media buying, and yes, direct mail and postcards when that is what an audience responds to.
Measure & Improve
Optimization is the jobEnd-to-End Conversion Tracking
Know what works.
Conversions tracked across your site, ad platforms, and CRM, so budget follows results instead of guesses.
Continuous Optimization
The system is never finished.
I hunt the bottleneck, plug the funnel leak, and rebuild the page that is underperforming. Ongoing, not one-and-done.
Stuck on WordPress?
Start with a migration that keeps every ranking.
The fastest way onto this stack is to move off slow, dated WordPress first, same domain, every URL preserved. That is the on-ramp to all of the above.
