Migrate & Improve
Keep your rankings.
Lose the WordPress.
I move your site off slow, dated WordPress and onto a fast modern build, on the same domain, with every URL preserved. Then I bring it into the AI age and keep improving it. No ranking left behind.
The WordPress trap
Your site still works. It just is not working for you anymore.
Slow, and Google knows it
Plugin bloat and a heavy theme drag your load times down. Failing Core Web Vitals quietly costs you rankings and the visitors who never wait for the page.
Fragile and high-maintenance
Every plugin and core update is a small gamble. One bad combination takes the site down, and the surface for hacks keeps growing.
Invisible to AI
Messy markup and bolt-on SEO plugins leave your content hard for AI engines to read and cite. As search shifts to answers, that is traffic you never see.
You have outgrown it
The tooling you actually want, real lead capture, integrations, custom features, fights the platform instead of running on it.
The migration
A complete rebuild that keeps everything you have earned.
Same domain. Every page and URL preserved. All your content carried over. Built in parallel and staged for your approval, then cut over with a full redirect map, so search engines and visitors never hit a broken link.
The promise
Rankings preserved, or the migration is free.
Rankings preserved, or the migration is free. I map and redirect every URL, carry over your metadata and structured data, and stage the whole site for your approval before cutover, so the migration itself does not cost you rankings. If it does, you do not pay for the move.
How it works
Five steps, zero downtime
- 01
Audit
I review your current site: what ranks, what is slow, what is at risk, and exactly which URLs and content have to be preserved. You get the findings in plain language.
- 02
Stage
I rebuild your site on a fast modern foundation, in parallel, on a private staging URL. Your live site keeps running and earning the whole time.
- 03
Approve
You review every page on staging and sign off. Nothing goes live until the content is right and you are happy with it.
- 04
Cutover
I point the same domain at the new site with a full URL-for-URL redirect map, metadata and structured data carried over. Zero downtime, no broken links.
- 05
Improve
Launch is the start. I monitor rankings through the move and keep improving the site month over month. Optimization is the job.
The proof
This site you are reading was a WordPress build.
firstandfound.com ran on WordPress and a heavy page builder. It is now a fast, server-rendered site. I did the exact migration I am offering you, on my own site first.
And ranking is what I do. I built the largest consent-law site in the world to 100,000 views a month and citations from The New York Times and The Washington Post, and a programmatic directory to 250,000 page views a month. I protect rankings because I know how they are won.
The upside
Then we bring it into the AI age.
A migration is the on-ramp. Once you are on a modern foundation, the tooling that fought WordPress just works.
- Get found by AI: structure and authority so ChatGPT, Google AI Overviews, and Perplexity surface and cite your site.
- Speed by default: a server-rendered build that scores well on Core Web Vitals from day one.
- Real lead capture: forms wired straight to your CRM and email, with tracking that shows what actually produces leads.
- Integrations and custom tools: the data, APIs, and features WordPress made painful, built to fit.
See the full all-in-one stack.
After the move
A WordPress maintenance plan, without the WordPress.
Launch is the start, not the finish. An ongoing care plan keeps your site fast, secure, and improving, with one partner who already knows it inside out.
- Hosting, updates, backups, and uptime monitoring handled, no surprise outages.
- Security patched and watched, without the plugin-update roulette.
- Rankings and Core Web Vitals tracked every month, with the fixes made, not just reported.
- A standing line for changes, new pages, and the next improvement, one partner who already knows your site.
Common questions
- Will I lose my Google rankings?
- No. That is the entire point of how I do this. Every URL is mapped and redirected, your metadata and structured data come across, and I monitor rankings through the move. If the migration itself costs you rankings, the migration is free.
- Do I keep my domain and my URLs?
- Yes. You stay on the same domain, and every existing page keeps its address. To Google, and to anyone who has bookmarked or linked to you, nothing breaks.
- What happens to all my existing content?
- It all comes with you. I migrate your pages, posts, images, and copy onto the new site, and you approve every page on a staging version before anything goes live.
- How long does a migration take?
- It depends on the size of the site, which is what the free audit scopes. Your current site stays live and untouched the whole time, so there is no rush and no downtime.
- Can you add the tooling WordPress could not handle?
- Yes. Once you are on a modern foundation, I can add lead capture, integrations, custom features, and AI-readiness that fought the old platform. That is usually why people move in the first place.
- Do you maintain the site after the move?
- Yes, and it is the part I like most. I offer an ongoing care plan: updates, security, monitoring, and continuous improvement, so the site keeps getting better instead of slowly rotting.
Free WordPress audit
Send me your site. I will tell you what is at stake.
No pitch, no obligation. I will reply with what is slow, what is at SEO risk, and exactly what a migration would preserve.
Prefer email? Reach me at adam@firstandfound.com.
Stuck on WordPress? Let's fix that.
Get a free audit, or book a call and we will talk through your site.
Get a free WordPress audit