For law firms

Get your firm found. In Google, in Bing, and in AI answers.

Paid leads stop when the budget stops. Rankings compound. I grow organic visibility for law firms using the exact techniques I prove every day on recordinglaw.com, and the charts below are pulled live from Google and Bing while this page loads.

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Proof, not promises

The growth curve, live

recordinglaw.com is a legal information site I own and run as a working testbed for the exact techniques I sell: programmatic SEO, generative engine optimization, and a fast modern build. It has earned citations from The New York Times and The Washington Post, and AI answer engines send it real visitors every day.

40K

Bing clicks in a single month

9.2x

growth in monthly Bing clicks since Feb

1.8M

search impressions in a month, Google and Bing combined

Bing clicks per month
20K40KFeb: 4,3794KFebMar: 9,0279KMarApr: 10,94811KAprMay: 12,63213KMayJun: 20,72821KJunJul: 34,51535KJulAug (so far): 40,11340KAug
Google impressions per month
110K220KMar: 54,30054KMarApr: 109,614110KAprMay: 113,061113KMayJun: 87,46487KJunJul: 158,212158KJulAug (so far): 220,265220KAug

Pulled live from the Search Console and Bing Webmaster APIs. Last refreshed 2026-08-27. The current month is partial.

How the free leads happen

Practice area and city pages that rank

One genuinely useful page per practice area per city, engineered from real search demand rather than guesswork. This is the same playbook that built recordinglaw.com's coverage, applied to family law in Red Deer or personal injury in Calgary.

Structured so AI answers cite you

AI engines cite sources that answer plainly and carry the right structure. I build both into every page, and I can show AI referrals arriving as their own traffic source on my own properties.

Bing and the engines everyone ignores

Your competitors' agencies chase Google alone. Bing feeds Copilot, DuckDuckGo, and a surprising share of professional desktop search, and the chart above shows what taking that ground looks like.

Measured like money, not like traffic

Rankings only matter if they become consultations. Everything is tracked from the first search to the booked meeting, so we always know which pages earn their keep.

Straight pricing

My standard rate is $300 an hour. On retainer the effective rate is $200 an hour with a 20 hour monthly minimum. No percentage of ad spend, no lock-in, and you own everything: the code, the content, and the accounts.

Common questions

Are these traffic charts real?
Yes. They are pulled from the Google Search Console and Bing Webmaster APIs for recordinglaw.com, a site I own and run, and the page refreshes them daily. That live plumbing is a small taste of the kind of thing I build for clients.
What does ranking in AI answers mean?
When someone asks ChatGPT, Copilot, Perplexity, or Google's AI results a legal question, those engines cite sources. Structuring a site so it becomes the cited source is called generative engine optimization, and it is the same discipline that grew recordinglaw.com. For a law firm it means being the answer when someone asks about your practice area in your city.
How long until a firm sees results?
Technical fixes and quick content wins can move in weeks; the compounding gains build over months and keep building. The recordinglaw charts on this page show exactly what that curve looks like in a legal niche.
Why does Bing matter for a law firm?
Bing powers Copilot, DuckDuckGo, and a large share of desktop professional searches, and its results feed several AI assistants. The growth chart above is Bing precisely because most agencies ignore it, which makes it cheap ground to take.
Do you only work with firms in Edmonton?
I am in Edmonton and work with firms in Edmonton, Red Deer, and Calgary. Everything runs over Google Meet and a shared dashboard.

Related

Every month you wait, a competitor compounds.

Book a meeting and I will show you exactly where your firm stands in Google, Bing, and AI answers.

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