Is GEO just SEO with a new name?

They overlap but are not the same. GEO adds structure and signals aimed at how AI models read and cite content. Done right, the same work helps both.

Can you guarantee ChatGPT will cite me?

No one honestly can. What I can do is make your site the kind of source these engines prefer, and track whether it is working.

Do I need this if my SEO is already fine?

Increasingly, yes. A growing share of searches never reach a blue link, and that share is only going up.

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Get found by AI, not just Google

Search is shifting from blue links to AI answers. Generative engine optimization is the work of getting your business surfaced and cited by ChatGPT, Google AI Overviews, and Perplexity. I build for it, grounded in real SEO. Edmonton based, working anywhere.

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Why this matters now

A growing share of searches end in an AI answer with no click on anything. If the AI does not know and trust your business, you are simply invisible to that person, no matter how well you rank on a traditional results page.

How AI engines choose what to cite

They favor clearly structured content, real authority, and machine-readable signals. It rhymes with good SEO but is not identical, and the details are still moving quickly. Staying current is part of the work.

Built on real SEO, not hype

GEO without an SEO foundation is noise. I do both, so the same content, structure, and authority compound across Google and the AI engines instead of chasing one at the expense of the other.

What it involves

Content structured so AI can extract and cite it
Schema and machine-readable signals, including an llms.txt
Authority building that both Google and AI reward
Tracking mentions and citations across AI tools
A real SEO foundation underneath all of it

Common questions

Is GEO just SEO with a new name?: They overlap but are not the same. GEO adds structure and signals aimed at how AI models read and cite content. Done right, the same work helps both.
Can you guarantee ChatGPT will cite me?: No one honestly can. What I can do is make your site the kind of source these engines prefer, and track whether it is working.
Do I need this if my SEO is already fine?: Increasingly, yes. A growing share of searches never reach a blue link, and that share is only going up.

Want to be the source AI quotes?

Tell me about your business, and I will tell you where you stand with AI search today.

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